Paris Baguette said Friday it has opened its first drive-thru store in Moore, Oklahoma.
The Moore store spans about 372 square meters at Riverwalk, a commercial district near Interstate 35 that draws traffic from commuters traveling between Moore, Norman and southern Oklahoma City.
On-site drive-thru orders are available for selected popular items, including coffee, other beverages, sandwiches, cakes, pastries and bread. Customers can also order any item from the store's full menu in advance through the website or Paris Baguette app and pick it up at the drive-thru window.
The opening follows the launch of the bakery chain's first US airport location at Philadelphia International Airport in May.
With the new location, Paris Baguette is expanding beyond conventional retail and specialty locations into suburban areas where customers rely heavily on cars.
The company plans to assess customer response and operational efficiency at the Moore store before considering further expansion of the drive-thru format.
"We will continue to reach customers through various store formats tailored to local lifestyles and provide a distinctive brand experience," a Paris Baguette official said.
Paris Baguette entered the US market in 2005 with its first location in Los Angeles. It now operates more than 320 locations nationwide.
jyoungseon8@heraldcorp.com
